The Problem: Water Wasn’t Enough
I spent years chasing performance.
On the field as a D1 football Athlete, hydration wasn’t just a checklist — it was the difference between sharp and sluggish. Between impact and injury. Between showing up and falling short.
But what were my options?
Sugar-loaded drinks. Weak formulas. Products that looked clean but didn’t do shit.
I wanted something better, something that could keep up with the way I trained, recovered, and lived.
Something that fueled performance without compromising health.
Something that tasted bold and clean and looked like it belonged in the life I was building.
That’s why I built BUJE.
Formulated with precision high-performing electrolytes, no sugar, no filler.
Made for those who demand more from their day in the gym, at work, on the trail, or off the grid.
It’s for those who care about optimising their health through proper hydration.
It’s for the one chasing their edge through movement, freedom, adventure, and grit.
BUJE doesn’t just fuel performance.
It fuels a lifestyle.
A lifestyle built on purpose, discipline, and the freedom to live life on your terms.
— Ryan Bujcevski
Founder, BUJE
The Industry’s Failure
After years immersed in training, performance, and mindset, we realised something was missing. Most hydration products on the market were either sugar-filled, overly clinical, or designed for endurance athletes; not for people who train hard, work hard, and care about how they look and feel every day.
So we built something better. BUJE.
The Solution: A Clean, High-Performance Formula
BUJE is a clean, effective electrolyte blend made for the modern lifestyle. Delicious and performance-driven. Whether you're at the gym, behind the laptop, or out living fast, BUJE is hydration that keeps up.
No sugar. No artificials. Just a bold formula that supports fluid balance and fits into a high-output life.
BUJE was made for more than performance.
It was made for how you live.
