I spent years chasing performance.

On the field as a D1 football Athlete, hydration wasn’t just a checklist, it was the difference between sharp and sluggish. Between impact and injury. Between showing up and falling short.

But what were my options?

Sugar-loaded drinks. Weak formulas. Products that looked clean but didn’t do shit.

I wanted something better, something that could keep up with the way I trained, recovered, and lived.

Something that fueled performance without compromising health.

Something that tasted bold and clean and looked like it belonged in the life I was building.

That’s why I built BUJE.

Formulated with precision high-performing electrolytes, no sugar, no filler.

Made for those who demand more from their day in the gym, at work, on the trail, or off the grid.

It’s for those who care about optimising their health through proper hydration.

It’s for the one chasing their edge through movement, freedom, adventure, and grit.

BUJE doesn’t just fuel performance.

It fuels a lifestyle.

A lifestyle built on purpose, discipline, and the freedom to live life on your terms.

— Ryan Bujcevski

Founder, BUJE